Giselle’s latest underwear campaign has been branded sexist by women in her home country of Brazil.
Giselle’s latest Brazilian TV commercial in which she saunters across the screen in a skimpy bra and panties has not had the desired affect on her audience. So what did she do wrong?
In the commercial Giselle plays the role of a ditzy wife who has crashed her husband’s car. Again.
(Insert any joke about women using the wing mirror to apply their lipstick here.)
Quick on her stilettos and to avoid a ticking of from the husband Giselle urges other women, faced with this common scenario, to: “use your assets.”
Yes you guessed it. That means stripping down to your underwear and adopting a sexy but cute expression. What man would ever be angry now?
Brazil’s ministry for women has called for a TV advertisement to banned saying it: “reinforces the erroneous stereotyping of women as sex objects”.
Sexist? Stupid? Are Brazilian women right to complain? Watch the video above and let us know what you think in the comments below.