Forget the in-flight trolley that defines flight attendants around the world, British Airways cabin crews will soon be recognizable through the iPad.
Two thousand senior cabin crew are to be given iPads to enable them to tap into data for customer preferences, and previous travel arrangements.
The iPad also shows cabin crew where each customer is seated, who they are traveling with and any special meal requests. In addition, it also gives them a vast library of information at their fingertips including timetables, safety manuals and customer service updates.
Destination guides to are also being loaded on to the iPads so cabin crew can provide customers with the latest information about key cities.
Using the iPad will replace long cumbersome scrolls of paper listing up to 337 customers, which are normally handed to cabin crew just before the doors close and the aircraft departs. Equipped with British Airways-developed apps, the iPad will be refreshed just before departure using 3G technology.
The move comes after a successful trial, involving 100 senior crew members, who are responsible for delivering service to customers onboard the airline’s 226 aircraft.
Bill Francis, British Airways’ head of inflight customer experience, added: “The benefit of the iPads has been felt right from the beginning, with fantastic feedback from both customers and cabin crew alike.
Have you been on a flight where the the iPad was being used? Did it improve your service? Do you think it will improve your flight experience? Besides the iPad what else would you like to see cabin crew equipped with?