It’s the sad truth most advertising and commercial photography still panders to gender rules. Sex sells, and we’re so used to seeing scantily clad models, with naturally unattainable appearances, draped suggestibility over everything conceivable that we have a hard time seeing past the heavily photo shopped images and stereotypical gender roles.
But these guys are having a bit of fun, and challenging gender stereotypes at the same time.
THE SEXY MOTORBIKE PHOTOSHOOT
When Motocorsa in Oregon, USA released their new motorbike they did the standard thing: the photoshoot of the new bike with a nubile, half-naked woman draped over it. Yawn. But after realising many of their customers were in fact women (uhm, hello modern society) they decided to play around and created an identical shoot; except they switched the scantily clad woman with the staff who worked in the store. Originally touting it as just wanting to have a bit of fun, it was a subtle gesture to challenge advertising norms.
THE ENGAGEMENT PHOTOSHOOT
When Marian and Elliot got engaged (Congrats!) and started looking for photo inspiration, they realised all the photos they came across had the same limited types of photos. They mostly featured a dainty bride looking adoringly up at her husband-to-be while he looked broodingly off into the distance, the bride-to-be standing on tip toes to kiss, that sort of thing. They thought it was pretty funny, and annoying, and started joking about getting photos done where they switched gender roles. Photographer and friend Malia Moss heard their idea and offered to shoot it for them as a wedding present. They’ve got some amazing photos with Elliot resting his head lovingly on Marian’s chest, flower tucked behind his ear, and Marian picking Elliot up bridal-style.
Both Motocorsa, Marian and Elliot, and other change makers, are using the amazing power of imagery to highlight an issue that is often overlooked. Gender roles in photography and advertising can be extremely subtle, so stay vigilant Worldette! And remember, never look cute, sultry or stick out your lady assets for the camera because you think you have to.